Mission

Mission is to be the primary source of industry news, data and understanding for the industry's decision-makers for online car buyers. Auto Parts Warehouse Views and Reviews' serves top auto industry executives -- including vehicle manufacturers, their original equipment suppliers and franchised dealers -- plus others allied with the industry. Auto Parts Warehouse Views and Reviews' fairly, accurately, objectively and authoritatively provides its readers with the information they need, in a timely manner. This strong, ethical tradition of excellence in journalism dates to 1925 when the newspaper was founded, and is the underlying principle for Auto Parts Warehouse Views and Reviews' as it finds new ways to provide information and value to meet the changing needs of its readers.